2025 → 2026 · The Work So Far
$2.3M+
iHJ + Dutchie attributed revenue
$525K+
email attributed revenue
$2.86M+
total attributed digital revenue
4.8x
ad ROAS (blended)
15,730
new customers via menu ads
$28K → $253K
monthly revenue growth
20
websites built
6
states managed
5
brands managed
13
dispensaries
233
influencer CRM
2
staff managed — digital marketing intern + email specialist
4
agencies managed — PR, social, web + app development
4
apps live — Apple + Android stores
2,000+ hrs/yr
saved via automation
18
podcast episodes filmed & directed
4
photo shoots creative-directed in 3 states
Analytics Dashboard
Social & Influencer Content
Ad Revenue ↗
Email Revenue ↗
external systems connected via API
AI didn't just speed this up. It changed what was possible.
Every tool on this deck — the analytics dashboard, the automation suite, the custom scrapers, this presentation — was built by one marketer using AI as a development partner. It now runs around the clock on a headless Mac mini: a fleet of scheduled AI agents that triages email, monitors campaigns, drives LeafLink automations, and reports in over Telegram. Not a productivity boost. A different category of output.
Every brief, campaign plan, research note, and outcome lives in a single markdown knowledge graph — hundreds of interlinked notes, queryable by AI. What used to take hours to synthesize now takes minutes.
Obsidian Knowledge Graph
Hundreds of interlinked markdown notes — AI-readable by design
Klaviyo
Outlook
Mondayattributed ad revenue
From $28K to $253K a month.
Started with one platform. Expanded to two. Grew monthly revenue nearly 10x in under 18 months. Even a billing interruption that paused Dutchie for 3 months couldn't stop the trajectory — the month it came back, it hit its best ROAS ever: 7.17x. And the last 90 days were the strongest stretch yet: $780K attributed at 5.9x blended.
$28K → $253K/mo
peak monthly revenue (May '26)
4.8x
blended ROAS (iHJ + Dutchie)
5.9x
blended ROAS — last 90 days
15,730
new customers
Dutchie ROAS by state (lifetime): AZ 7.1x · MA 6.4x · OH 5.4x · CO 4.9x · MO 4.6x — 5.2x blended
Monthly Revenue
Blended ROAS
peak monthly email revenue
$169 a month to $60K peak.
Inherited a basic SMS and deal-email program. Rebuilt it into a full infrastructure — automated flows, segmented lists, and a consistent send cadence. The highest revenue month on record happened while I ran the program solo. Brought on an email marketing specialist to help refine and grow the program — not a full handoff, a force multiplier.
$60,184
peak attributed revenue (Oct 2025)
$525K+
total attributed revenue
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20
20 sites. No centralized anything.
Scattered DNS records across providers. Logins buried in inboxes. Hosting spread across platforms with no central doc. Tracked down every domain, consolidated the infrastructure, then built or rebuilt every brand's digital presence from scratch.
5
brands — Dialed In, Roots RX, Terrapin, 3D Salida, Durango RR
Day 1
scattered DNS, buried logins, hosting spread across platforms — tracked it all down
2
merch stores built from scratch (internal trade + public)
20
properties fully redesigned with UX, brand, and copy
Click any site to preview →
accounts reached — Dialed In, last 12 months
Dialed In. Built from the ground up.
@dialedin_official ↗Dialed In became the flagship proof point. Went from barely posting to a consistent 4x/week cadence. Creative direction in-house, execution with outside agency.
3,435
new followers in 12 months
+87%
average daily reach — 2026 vs 2025
22.9K
content interactions in 12 months
+455%
post volume — ~1/week to 4+/week
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influencers in CRM
233 influencers. Built from zero.
No program, no list, no process. Built the CRM, sourced every creator, wrote the outreach strategy, managed product seeding, and structured deliverables. Guided a digital marketing intern through building and owning the program end to end. In under a year: 233 tracked, 35 active, 0 rejections.
35
confirmed partnerships (50% conversion on outreach)
350K+
impressions — latest Golazo campaign, 8 creators
30+
creator videos posted
97%
Instagram — micro to small creators (1K–10K)
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Digging Deeper Goes Live.
I wanted to build a podcast that sits down with the people who actually build the cannabis industry and lets them tell their real stories. I conceptualized the show, built the studio from the ground up, and produced, directed, and filmed every single episode myself — in studio, on the road, and at conferences.
Launched April 8, 2026 · 13 episodes live (7 studio, 6 on the road) · 18 filmed & directed · biweekly.
Season 1 guests: Chef Dave Hadley · Soiku Bano · Emily McCarter · Chris Haven · Kip Wilson · Bubble Man · ParkBreezy — plus 6 on-the-road episodes.
dispensary apps live for Colorado retail
4 apps. Zero existing infrastructure.
Built all four apps working with an outside development vendor — I led the UX/UI design, data API integration, branding, and copy, and owned the spec, project management, and QA from kickoff to launch. All four are live on the Apple App Store and Google Play today.
4
brands — Terrapin, Roots RX, Durango Rec Room, 3D Salida
Live
Apple App Store + Google Play — all 4 apps
UX/UI
full design spec written and approved
API
Alpine IQ loyalty integration
Terrapin shown — 4 brands total.
Built the tools the role didn't come with.
Three systems built from scratch. Each one eliminated a manual process the team was doing by hand.
Analytics Dashboard
Custom reporting dashboard tracking ad spend, ROAS, and revenue across all 5 brands and platforms in real time.
Live Analytics Dashboard
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Analytics Dashboard
Custom reporting dashboard tracking ad spend, ROAS, and revenue across all 5 brands and platforms in real time.
Live Analytics Dashboard
Automated Mockup Renderer
Photoshop scripting that generates branded ad creatives at scale — cut mockup production time from hours to minutes.
Automated Mockup Renderer
IHJ Data Scraper
Automated iHeartJane scraper pulling live product, pricing, and availability data to power SEO and ad targeting.
SEO Data Scraper
new markets launched — MO, MA, AZ, IL
Launched in 4 new states.
Took Dialed In's full digital stack into 4 new markets. Not just turned on ads — built the websites, stood up the social presence, launched influencer outreach, and coordinated the full GTM playbook from scratch for each state.
Missouri
Website + ads built from zero
Full GTM playbook
Massachusetts
Social + influencer launched
Full GTM playbook
Arizona
All channels activated
Full GTM playbook
Illinois
44 creators sourced pre-launch
Full GTM playbook